The campaign is brilliant when you consider how personal it feels - but how universal its sentiment really is. Wherever you saw or heard it, it probably felt relevant because it is relevant – to all of us, whatever we’re doing online: A new study out of the Annenberg School for Communication at the University of Pennsylvania just found that 74 percent of Americans “would like to control the data companies have about them, but they don’t believe they can,” explains Annenberg’s Joseph Turow, Robert Lewis Shayon Professor of Media Systems and Industries. You sports bros may have heard it at a Sixers game and assumed it was targeting you because you, say, bet online, or look at porn (no judgment!) parents may have heard it while driving the kids to school, and thought it was speaking to your late-night Amazon habit, or your tendency to stalk exes on social media (no judgment!).
If you don’t use or know much about DuckDuckGo, you probably do know its ad campaign: Set to The Police’s Every Breath You Take, the national blitz launched last May. Its (fittingly) private founder, Gabriel Weinberg, may be press shy, but that hasn’t stopped him from testifying about online privacy before Congress, as he did in early 2019.
Marketed as the antidote to the all-knowing, all-tracking Google, DuckDuckGo came on the scene in 2008. Drive just about 25 miles west of City Hall, and you’ll land at the HQ of one of the country’s foremost pioneers in internet privacy: DuckDuckGo, in Paoli.
0 kommentar(er)
